When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.
Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:
Build an effective website:
In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.
Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.
Use social media:
If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.
Utilize the power of video:
Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!
SEO for your interior design business:
One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area.