There is only one goal in every designer’s mind when they create an interior design for a shop. That goal is to attract as many customers as they can, and influence them enough so the customers are willing to part with their cash.
As of right now, there are many ways to do interior design for a retail shop, but according to our 20 years of experience in doing various types of interior design for shops, no matter what is the design, when you want your interior design to be able to attract customers, it has to have these 5 Important Design Principles for a Shop:
1. Eye-catching Product Display
One of the most important points in doing interior design for a shop, is the Shop Entrance. Why? Because every potential customer will not suddenly appeared inside of your shop (you’ll be scared if they did), and they all starts at the same place: The Entrance. From there they will subconsciously judge whether this shop is worth entering or not.
Now, the problem is how you can decide which product to display. Speaking from experience, the way you arrange and show your Display product must be able to tell a story and convey a message to your potential customers. By doing this correctly, then the potential customer will be more interested in your shop compared to other shops that sold the same kind of products.
2. Use All 5 Senses
As a human, we use all 5 senses to perceive the conditions around us. So to be able to attract customer easier, you have to make your products and interior design appealing to your customer’s all 5 senses. Of course, depending on the types of business, one or two senses can’t be used, but the point is, you have to maximize the arrangements and attraction in your shop’s interior design so people can get attracted to your store more easily.
Below are some of the examples of how we can use the customer’s 5 senses based on our experience:
- Sight: This is the easiest sense to affect. There are numerous ways you can attract customers using this sense, from using colors, changing the intensity of the lighting in your shop, to simply make a good arrangements of the products in your shop. When done correctly, you can even adjust what products the customer will focus on and how long they will stay in a section of your shop.
- Sound: There are multiple ways to affect this sense. People’s conversation, Background music, even the sound around you can affect your perception. For example, younger people tend to be attracted to shop at a place where they play upbeat music, while older people generally like a shop that play soft or classical music better.
3. Product Management
To make our shop look nice, we have to keep the interior of our shop clean and tidy. This is especially important for small shops, where things can easily get messy. The easiest way to avoid this is by doing some product and decoration management for our products. One of the most famous principles in retailing is, “Retail is Detail”. Therefore, to be able to manage all your products to satisfying level, you need to pay attention to any detail.
Don’t just put your products randomly because lack of space or motivation, but take your time to gather your products and see which product goes well together with which. This way, you can also create some space which enables you to not put your merchandise too closely with each other.